Wink for Daub and Bauble

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Wink’s challenge was to create a new brand soup to nuts (name, logo, identity, packaging system, point-of-sale, brochure, and promotional materials) for a startup line of home and hygiene products. But before they could begin, we needed to find a point-of-difference that would distinguish the product line among the, literally, hundreds (possibly thousands) of other hand soaps, lotions, and dish detergents that have oversaturated the market. The answer… “edition packaging” in which with every reprint of the labels a new pattern set is introduced. The result was a 3 limited edition patterns for 3 products with 3 fragrances.

 Wink

text via:  Wink Sundries Section

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